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An agency founder talks through a project in a bright creative studio

CRM for marketing agencies

Retainers and projects on one proposal.

A retainer that renews, a launch project, and a few one-off extras: agency deals don't fit one line item. Coeffection sells them together, keeps the client work in one place, and turns signed proposals into invoices.

Sound familiar?

Proposals are copy-pasted

Every proposal starts from last month's deck. Pricing, scope, and terms drift, and nobody's sure which version the client signed.

Retainers and projects are tracked apart

The monthly retainer lives in one place and the project work in another, so the real value of the client relationship is hard to see.

Client work is scattered

Briefs, approvals, and feedback are spread across email, Slack, and shared drives. When an account manager leaves, the context goes with them.

How Coeffection fits

One CRM you shape to the way you actually work.

Retainers and projects together

Products can be monthly, annual, or one-time, so a single proposal carries the retainer, the launch project, and any add-ons, with recurring revenue reported on its own.

Pipelines that fit your agency

Build stages for new business, scoping, active work, and renewal. Each client can move through more than one pipeline at the same time.

The client conversation in one place

Emails, meetings, call notes, and files stay on the client record, and a client portal can share status and documents with them.

Signed proposals become invoices

Clients e-sign the proposal, and it becomes an invoice in QuickBooks Online or NetSuite with no retyping.

See it in action

Your work, set up the way you already run it.

Real screens from Coeffection, set up for a business like yours. The company and customers are made up; the product is not.

An agency proposal in Coeffection: an SEO and content retainer and paid media management priced by hours per month and months, a website launch, analytics setup and a photography day, with the internal margin

Swipe to see the whole screen.

Retainers priced by hours and months, with the launch project on the same proposal.
An agency pipeline board: Lead, Discovery Call, Proposal, Signed, Active Client

Swipe to see the whole screen.

Clients move from first call to active on stages you name.

Frequently asked

Is Coeffection a project management tool?

Coeffection includes tasks and projects, but it's built around the client relationship and the money: proposals, retainers, approvals, and invoicing. Many agencies keep their PM tool for production work.

Can one proposal include a retainer and a project?

Yes. Each product can be one-time, monthly, or annual, so the retainer and the project are sold together.

Can clients see their own documents?

Yes. The client portal gives a client secure access to shared files and status without logging into your CRM.

Does it connect to QuickBooks?

Yes. Coeffection connects to QuickBooks Online and NetSuite, and signed proposals become invoices there.

Send your next proposal from one place.

Start a free 14-day trial and build one real proposal with a retainer and a project on it.

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