Mailchimp + Coeffection
Push CRM audiences built from Smart Lists to Mailchimp for targeted email campaigns. Engagement data — opens, clicks, bounces, and unsubscribes — flows back automatically so your sales team always has up-to-date contact activity.
Everything you get with Mailchimp
5 powerful features, seamlessly integrated
Sarah Johnson
Acme Corp — VP of Sales
02:34
Audience Sync from Smart Lists
Push Smart List segments directly to Mailchimp audiences with automatic field mapping. Contacts are added, updated, or removed as Smart List membership changes.
Campaign Delivery Tracking
Monitor campaign send status, delivery rates, and scheduling from within Coeffection. See which campaigns each contact has received.
Open & Click Tracking
Email opens and link clicks are synced back to CRM contact records in real time. Use engagement data to prioritize follow-ups and score leads.
Bounce & Unsubscribe Handling
Hard bounces and unsubscribes detected by Mailchimp are automatically reflected on CRM contact records to keep your data clean and compliant.
Merge Field Mapping
Map CRM contact fields to Mailchimp merge tags so campaigns can personalize subject lines, greetings, and content blocks with live CRM data.
Setup in minutes
Bring your own API key — connect and go
- 1
Go to mailchimp.com and create a free or paid Mailchimp account.
- 2
Verify your email address and complete the onboarding questionnaire.
- 3
Return to Coeffection and click Connect to start the OAuth authorization flow.
- 4
Sign in to your Mailchimp account and grant Coeffection access to your audiences and campaigns.
- 5
Select or create a Mailchimp audience to use as the destination for CRM contacts.
- 6
Push a Smart List segment to Mailchimp to begin sending targeted email campaigns.
Bring Your Own API Key
Connect Mailchimp using your own account and credentials. No middleman, no markup — you maintain full control and ownership of your integration.
Securely connect with a single click. No credentials stored — we use industry-standard token-based authorization.
Your Keys, Your Control
Credentials never leave your tenant. Encrypted at rest with AES-256.
Zero Markup
Pay the provider directly at their published rates. No Coeffection surcharge.
Enterprise Security
SOC 2 compliant credential storage with automatic key rotation support.
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